中国涂料市场分析中国涂料市场分析朱茵

中国涂料市场分析,中国涂料市场分析

涂料生产量的巨大增长和健康经济的驱动，增加中国涂料市场对涂料助剂的需求

英国伦敦——英国和欧洲涂料市场发展趋向表明，在中国的涂料市场上发生着一个虽然缓慢但是可以觉察到的转变即溶剂型涂料转向水性或高固体份的涂料。这很好地预示了在涂料添加剂市场中，今后将有更多的功能性涂料添加剂被水性涂料所需求并且用于溶剂型涂料的量有所减少。当全球前十强的涂料生产商带着经典的涂料配方和高品质的涂料进入中国市场时候，中国的涂料添加剂市场也受到相应的刺激表现很明显的增长这些增长不仅促进了中国涂料市场产量的长足的增长，同时也促进了中国涂料技术的发展和进步。

涂料产量的大幅度的增长带动了涂料助剂的产量增长。在2004年，中国的涂料制造商已有接近8000家之多，涂料产量为每年3,798,900吨左右。这对涂料添加剂市场十分有利，包括流平剂、防腐剂、分散润湿剂、消泡剂，干燥剂和涂膜的各种组成份。

中国经济的快速发展也大大促进了其它工业的发展比如房地产业、汽车制造业和基础建设事业等。而这些事业的发展又促进了涂料市场的发展从而促进了涂料助剂市场的发展。同时北京2008年奥运会和上海2010年的世博会对中国今后的经济发展也会有相应的促进作用。

“这类大事件其实对很多行业的很多方面都有巨大的潜在影响，包括对涂料市场的影响尤其是涂料家装市场。”赵女士解释说，她是和Frost & Sullivan一起的研究员。“当这些大工程在实施的过程中，它们对涂料家装市场有很大的促进作用。”随着涂料应用技术的发展，环境污染问题也同时出现。中国消费者也越来越重视涂料的品质、健康和对环境友好性能。随着这些意识的增强，消费者也将重心转向高品质的易使用和对环境友好的涂料产品上来。所有这些因素致使市场对低VOC对环境友好的涂料需求量的增加，而这些涂料主要是水性或高固体组分的，取决于应用技术。

由于涂料转向环境友好的配方促进了助剂市场在这方面的发展，因为这些环保涂料比溶剂型涂料更加需要大量的涂料助剂。而且，中国政府也将通过建筑涂料的VOC水平的相关法案，这也将加快向水性涂料的转向。

“由于进一步要求涂料具备多种的功能包括表面光泽、颜色、耐性等，这使得涂料助剂在品质和技术方面得到了相应的升级。”赵女士评论说。“但是，中国涂料助剂市场将来的更进一步的发展依赖于行业人士找见对于经济控制的解决方案，应对原材料价格上涨的解决方案以及应对能源消耗和涂料生产商巨大的市场压力的解决方案。”

在2004年中，中国经历了钢铁、铝业、水泥和房地产投资的大幅度消减。这使得涂料市场包括汽车漆和卷材涂料受到连带的消极影响，这也给涂料助剂市场带来消极影响。

为了有一个积极的市场状况，涂料助剂生产者需要更关注产品的健康环保和多功效全面的改革。需要对销售渠道和销售潜力进行整合，增强企业R&D核心竞争力建立和维护更好的客户关系。这些举动都将帮助他们在价格战市场中一支独秀，增加自己企业的利润。

翻译：梁燕

Significant Rise in Coatings Production and a Healthy Economy Drives Demand for Paint Additives in the Chinese Market

London, U.K. -- Reflecting the trend in the European and the U.S. paint/coatings market, there has been a slow but perceptible shift from solvent to water-based or high-solid coatings in China. This augurs well for the paint additives market, since more additives with various functions will be required to compensate for the reduced amount of solvent applied.With the top ten global coating manufacturers having entered the Chinese market with their classic formulations and high-grade as well as high-performance coatings, Chinese coating counterparts have been encouraged to significantly increase the use of additives. This improved use has impelled the market to hike not only its volume of production, but also to enhance its technologies and functions.

The tremendous rise in the coatings production volume is very likely to cause a consequent increase in the use of paint additives. In 2004, the Chinese paint market had nearly 8,000 coatings producers that were rolling out 3,798,900 tonnes of product. This has benefited all additive segments of rheology modifiers, preservatives, as well as dispersants and wetting, flow/levelling and flatting, foam control, driers and catalysts, and film forming agents.

China''s booming economy has also contributed in great measure to the development of industries such as real estate, automotive and infrastructure reconstruction, which in turn, will drive coating applications and therefore, paint additives that improve coatings properties and applications significantly. The Beijing Olympics 2008 and Shanghai Expos 2010 are expected to give a further fillip to the Chinese economy in future.

"These events have enormous potential influence on many aspects in various industries, including the coatings market – especially decorative coatings," says Ms. Louise Zhao, Research Analyst with Frost & Sullivan. "Since many huge projects have to be undertaken for these events, it will facilitate the rapid expansion of the decorative coatings market."As coatings formulations expand to include various applications, environmental concerns will simultaneously increase. The growing consciousness among the Chinese about the quality, credibility, health and environmental compliance of coatings has made consumers gravitate towards efficient, easy to handle and environment-friendly products.This has generated significant demand for low volatile organic compound (VOC) emissions from coatings and environmentally safe paints that are either water-based or have high solids content, depending on the application.

Such moves toward environment-friendly formulations are expected to drive the additives market, since these paints need a larger amount of paint additives than traditional solvent-based coatings. Additionally, the Chinese Government is likely to pass building legislations regarding VOC levels in coatings on furniture and indoor decoration, which will hasten the shift towards water-based coatings.

"The expanding demands on paints with various functions in gloss, colour and multi-proof promote upgrades of paint additives regarding quality and technology," notes Ms. Zhao. "However, further expansion of the Chinese paint additives markets will be possible only if participants find solutions to the current macro economic control, fluctuating raw material and energy costs as well as intensive pressure from coatings manufacturers."

In 2004, China experienced substantial decline in investment in steel, aluminium, cement and real estate. Subsequently, affiliated coating segments including automotive and coil coatings were adversely affected, which had a resultant impact on the additives market.

To optimally tap market potential, paint additives producers need to focus on environmental and ecological concerns as well as multifunctional/universal/versatile innovation. They also have to integrate distribution channels and reinforce sales potential, engage in merger and acquisition as well as strengthen R&D core competence and customer relationship maintenance. These moves will help them to distinguish themselves and gain an edge over the other participants in this intensively price-competitive market.

Source: Frost & Sullivan

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